Many elements figure out whether and where your PPC ad is displayed on the web search tool results page. One such component is the landing page exposure. A relevant, high quality landing page is going to build your Quality Score and consequent in a superior ad position, which brings about more clicks and changes. Here are 4 elements of a good PPC landing page:
1# Subject That Matches the Ad:
When somebody taps on a paid search advertisement, they hope to see more data about the particular item or administration being promoted. Preferably, the heading of the landing page ought to add a same keyword as the keyword used in the ad.
2# Great User Experience:
The landing page ought to be effortless to view and find the way for both mobile and desktop users. It should not add any pointless distractions like pop-up advertisements. A landing page ought to load speedily. Anything above a few seconds may result in a spring back and lost trade opportunity.
3# Transparency & Trustworthiness:
A viewer from a PPC advertisement may not be acquainted with your organization. It ought to be simple for them to discover data about what the organization does and contact data. Site owners require to be straightforward in the matter of how they utilize guest data. Protection practices need to be unmistakably illustrated.
4# Easy and Secure Conversion Process:
For an E-commerce site, the landing page have to be safe and have an effortless check out procedure. For a lead era site, they lead form necessity be easy. Guest would prefer not to give out a lot of detail and they likewise don’t need to spend above a couple of minutes filling out a lead form. On the off chance that its not clear that the conversion is secure and/or easy, numerous conversion chances will be lost.